When it comes to human centered data storytelling, it is important to build a narrative that takes the audience on a compelling journey that simplifies complex data into a simple, easy to grasp and actionable insights. Here’s how you can start building a powerful data story:

1. Ideation

Start by brainstorming and jotting down all the relevant ideas. Categorize them by using sticky notes, whiteboards, or mind-mapping tools and explore themes and sub-points. Dedicate a fixed amount of time at the beginning of your project and just make a brain dump of all your ideas then categorize them, as shown in the example below.

Once you have spent enough time and are ready, ask questions like: What story does the data tell? Who is the audience? What emotions should this story evoke? Based on your answers, pick the ideas that align with your goals and story framework.

2. Wireframing

Wireframes serve as a blueprint for your narrative. Plan how information will flow and how visuals, such as charts and infographics, will support the story. Focus on the progression: from introducing the problem to providing insights and finally suggesting actions. The example below is from a separate dashboard assignment.

**Dashboard Wireframe for Labor Force Data**

3. Create a Storyboard

Break down your narrative into sections or slides. Outline what each part will communicate and the corresponding visuals. A storyboard helps ensure consistency and clarity, mapping visuals to specific insights. The storyboard below was created from the ideas in tip#1.

4. Prototype and Iterate

Draft a rough version using design tools like Figma or Canva. Share it with peers for feedback and refine based on their input. Test the narrative flow and ensure every element contributes to the story’s goal. I usually seek feedback from my friends or professors. Example of the prototype built from wireframe in tip#2 is shown below.

5. Finalize and Deliver

Use tools of your choice to create interactive visualizations with a polished design. Tie the narrative together with a strong introduction and conclusion. Consider animation or videos if the platform allows for more dynamic presentations. Check out some of my projects to see examples here.

IMPORTANT: Prioritize Accessibility

Ensure the story is relatable to your audience, regardless of their technical expertise. Use analogies or real-world comparisons to explain complex ideas. Simplify visuals for easy interpretation, avoiding overwhelming details.

While you do not need to follow every single tip every time, they are very helpful in crating a successful data driven narrative. Above tips will help you design a narrative that not only informs but also engages and inspires action.

Crafting a Compelling Data Story